E-LEARNING FOR LIFE LAUNCH
MARCH 6, 2002
Ladies and gentlemen of the media.
I’d first like to take this opportunity to express
my sincere thanks to Yang Berbahagia Dato’ for your presence
and support here today. I know what a busy schedule you keep
and we are honored by your presence, sir.
Well maybe I should start by answering a question
that I know many of you will be asking yourselves.
It’s a question I’ve been asked a few times
And the question is this: ‘Why is Coca-Cola
getting involved in this project and partnership?’
The answer is pretty simple. At Coke, we’ve
always been committed to good corporate citizenship. It’s a
part of who we are. As an enterprise, we strive every day to
fulfil a simple and timeless promise.
We call it the Coca-Cola promise and it says
that we exist to benefit and refresh everyone who is touched
by our business.
And we believe that consistent engagement in
the community — and making the effort to find genuine, sustainable
ways to “give something back”— mark the essence of good corporate
citizenship and the cornerstone of the Coca-Cola promise.
And the launch of this initiative today heralds
an exciting, 21st century chapter in our citizenship commitment.
We’re proud to be part of this national effort
to empower and prepare Malaysia’s young people for the Information
We’re proud to be supporting the Malaysian government’s
We’re proud to be partnering with the Ministry
of Education and the UNDP in bringing the promise of e-learning
to Malaysian classrooms and communities. We’ve listened to local
leaders and we know that this is a real and urgent development
and educational priority for this country. And we’re committed
to doing our part in helping.
It’s no secret that education can provide great
opportunities for a better quality of life for our future generations.
It can open the doors to greater self-discovery and individual
growth. And that’s truer today more so than ever before.
In today’s world, exposure and education in
ICT is becoming critical.
As the new global, networked economy powers
ahead, young people need to be equipped with knowledge and skills
in ICT. Particularly young people in rural areas who are not
otherwise going to get the opportunity to participate in the
world of Internet.
And that’s what this project is all about. Through
web-based technologies, we’ll help to bring exciting new learning
opportunities to less privileged students and communities in
Malaysia. We’ll do it a way that’s relevant to today’s priorities
and needs. And we’ll do it in a way that’s fun.
Let’s be clear – this is not about simply putting
computers in schools. It’s about finding sustainable and innovative
ways to empower young people and communities through ICT for
The project here in Malaysia is part of a regional
project that our Company has been rolling out across Asia over
the past year to support local communities in bridging the ‘digital
divide’. Related Coca-Cola e-learning programs are now up and
running in the Philippines, China, Vietnam and Australia, brining
opportunity and benefit to thousands of students around the
Here in Malaysia, we’re delighted to have in
the UNDP a project partner with tremendous expertise in ICT
for development. The UNDP have led work in this area around
the world for many years. They’re experts on this. And that’s
exactly the reason we chose to partner with them.
This is in fact the first ever partnership between
Coca-Cola and the UNDP anywhere in the world. All of us at Coke
are excited about the powerful potential of this relationship.
Maxine – we’re really looking forward to working closely with
you and your talented team.
Coca-Cola is investing more than RM 1 million
in this initiative. But we’re not just going to be writing a
cheque and leaving it at that.
At Coca-Cola, we’ve never really been big believers
in ‘chequebook philanthropy’. We believe it’s far more rewarding,
and certainly far more fun, to partner with the communities
we serve in programs that directly help address their needs.
So, together with the Ministry and the UNDP
– our partners in the promise of education - you can expect
to see us getting involved in a locally meaningful way, helping
to empower the less privileged, and adding a little bit of enjoyment,
fun and specialness to the project along the way.
So, on behalf of all my colleagues at Coca-Cola,
I thank you again.
We are honoured to work with all of you here
in helping to prepare the young people of Malaysia for the challenges
and opportunities of the Information Age.
Together we will make a positive difference
to the lives of many, many young people throughout Malaysia.